Niche your price comparison site

Price comparison sites are hot on the Web right now. It’s, however, not easy to establish yourself on the market and challenge the big players. It’s hard to get enough stores to join your site, and as a result of that it will be difficult to compete for real. Your product data base will be too small, and you won’t be able to offer the best service to the customers. What you can do, however, is niche yourself!

When you niche your price comparison site, you focus on a specific market, for example contact lenses. Your aim is to be the best and beat the big, comprehensive sites in that specific market. This is definitely possible to do.

Lensshopper.com is an example of a successful price comparison site with a specific niche. There you can easily compare prices on contacts in different categories, and all the popular brands, such as Focus dailies and Acuvue are included. In addition to this, the site has several useful functions, including an RSS feed of the best prices.